Djerf Avenue Queen: Matilda Djerf’s Measurements, Net Worth, and Growing Influence
Swedish influencer Matilda Djerf has found herself at the center of controversy following recent allegations. An investigative documentary by the Swedish outlet Aftonbladet accuses Djerf of fostering a toxic work environment at her clothing company, Djerf Avenue. Testimonies from 11 current and former employees describe a workplace culture referred to as “psychological terror,” with claims of panic attacks, loss of sleep and appetite, and frequent emotional distress after work. The backlash has sparked significant conversation around workplace ethics in influencer-led ...
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