At this point, is there anything Kendrick Lamar can’t do? The 67th Annual Grammy Awards proved once again that King Kendrick is the defining artist of this generation as he took home Best Music Video for his cultural anthem, “Not Like Us.” And let’s be real—who else was even in the running?
“Not Like Us”: The Music Video That Took Over 2024
If you haven’t seen the “Not Like Us” video yet (seriously, where have you been?), let’s break it down. The video, co-directed by Kendrick and longtime collaborator Dave Free, is more than just visuals—it’s a statement. A powerful, layered, and completely unapologetic piece of art that captures the energy, resilience, and identity of a movement.
From the sharp cinematography to the symbolic imagery woven into every frame, this wasn’t just a music video—it was a cultural moment. The song itself already had people analyzing every line, and the video took that to another level. And with Jack Begert, Sam Canter, and Jamie Rabineau rounding out the production team, it’s no surprise that this project came out as a certified masterpiece.
Why Kendrick’s Win Was a No-Brainer
While the Best Music Video category saw some serious competition, let’s be honest—this was Kendrick’s to lose.
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His artistic direction, combined with a raw storytelling approach, has consistently set him apart from the crowd. Kendrick doesn’t just make music videos; he crafts visual experiences that resonate beyond the screen.
This isn’t his first Grammy, and let’s be real, it won’t be his last. But winning Best Music Video in 2025? That just adds another layer to his already legendary career.
After sweeping multiple categories throughout the night, Kendrick took the stage one more time to accept Best Music Video, and his speech was exactly what you’d expect—powerful, humble, and straight to the point.
“This one’s for the city,” he said, shouting out his hometown of Compton and acknowledging the deep cultural roots behind “Not Like Us.” “This isn’t just a win for me—it’s for all of us.”
The audience—packed with some of the biggest names in music—was on its feet. Even artists who were nominated alongside him couldn’t deny it: Kendrick deserved this win.
The moment Kendrick’s name was announced, Twitter (sorry, X) lost its mind. Fans flooded the platform with celebratory tweets, calling him “the greatest storyteller of our generation.“
Some of the best reactions?
- “Kendrick Lamar just made history again. Put this man’s face on Mount Rushmore already.”
- “Best Music Video? Try best film of the year. Kendrick doesn’t miss.”
- “At this point, they need to rename the category ‘Best Kendrick Video’ and save us all some time.”
And honestly? They’re not wrong. Kendrick Lamar’s ability to fuse music, storytelling, and visual artistry is unmatched.
Winning Best Music Video is just another notch on Kendrick’s already stacked resume. With his latest album still making waves and rumors swirling about new collaborations and future projects, it’s safe to say Kendrick Lamar is far from slowing down.
Could this Grammy win be just the beginning of another groundbreaking era? Knowing Kendrick, the answer is yes. And we’ll all be watching.
Kendrick Lamar winning Best Music Video at the 2025 Grammys isn’t just a victory for him—it’s a win for hip-hop, visual storytelling, and music culture as a whole.
From his poetic lyricism to his next-level creativity, Kendrick continues to set the bar impossibly high. And honestly? The rest of the industry is just trying to keep up.
Congratulations, Kendrick. You did it again.
